Content strategist
Briefs, ideas, draftsMove from client brief to a balanced calendar without rebuilding the plan in separate tools.
The social workspace made for client teams
One command center.Every client. Every channel.
Bring briefs, drafts, approvals, publishing, replies, and reporting into one beautifully organized workspace. Your team moves faster, and every client stays in the right lane.
- No credit card required
- Approval-first workflow
- 11 networks supported
One composer, everywhere
Connect the channels your clients already use
- Bluesky
- Mastodon
- Threads
- TikTok
- YouTube
- Google Business
- X
Built for agencies
Everything your agency needs to move faster
Less tab-switching, less account anxiety, and fewer handoffs lost in chat. BufferUp puts the whole client workflow on one bright, shared canvas.
A clean room for every client
Channels, calendars, drafts, and settings stay neatly separated while your team works from one account.
Workspaces stay distinct
See the whole week
Move between queue and calendar without losing the plan.
Queue and calendar views
Approval stays in the flow
Review notes and sign-off live beside the content they belong to.
Feedback beside every post
One place for the conversation
Keep community work close to the posts that started it.
Replies stay in context
Results without the spreadsheet hunt
Read channel and post performance from the same client workspace where the plan began.
Client-level insights
Publishing status you can trust
See what is queued, live, or needs attention instead of wondering whether a post disappeared.
Clear delivery states
One connected system
From first brief to published post
Every stage keeps its owner, context, and next action visible, so the work moves without another status meeting.
- 01
Brief
Capture the goal, voice, and channels.
- 02
Create
Shape one idea for every network.
- 03
Review
Collect feedback beside the draft.
- 04
Publish
Schedule with a visible final status.
Product tour
A workspace people understand on day one
The important surfaces are close together, familiar, and focused on the work—not on configuring the tool.
Client workspacesContent calendarReview queueInsights
One calendar for every client
Queue or schedule a post, see the whole week across every connected channel, and move things around without opening a single platform.
Made for the whole team
A clearer day for every role
Each person gets the context they need without opening every client account, chasing a thread, or asking what changed.
Reviewer or client
Review queue, commentsSee exactly what needs a decision, leave contextual feedback, and approve with confidence.
Community manager
Replies, assignmentsKeep conversations close to the channel and client they belong to, with less account switching.
Today’s focus
Across all active clients
Approve launch carousel
Northwind Coffee
Finish LinkedIn draft
Lumen Studio
Reply to 3 comments
Harbor & Co.
Check Friday schedule
Vantage Fitness
Everything important, one view
A calmer workflow
Plan. Approve. Publish. Repeat.
A clear path from idea to live post gives your team speed without removing the checks that protect client work.
- 01
Plan
Turn the brief into platform-ready drafts and place them exactly where the week needs them.
- 02
Approve
Collect clear feedback, revise with context, and keep unapproved content safely out of the queue.
- 03
Publish
Schedule, queue, or send now while BufferUp handles each network’s publishing rules.
AI with a human in control
Start with momentum, not a blank box
Generate ideas from the client brief, shape each version for its network, and keep every suggestion editable. Nothing publishes by itself.
- Ideas scoped to one client voice
- Platform-specific drafts
- Tone and length controls
- Human approval before publishing
Draft variations
Suggested for Northwind Coffee
Behind the bar: how our roaster dials in a new single origin.
The operational changes behind a faster wholesale quarter.
X
Cold brew season starts Monday. Here is what is new.
Channel-ready content
Every channel gets its own finishing pass
One campaign does not have to mean one identical post. Keep the central idea together while giving each destination the treatment it needs.
Format-aware publishing
Keep the destination in view while preparing media, links, and copy for each network.
A caption for each audience
Adapt the same campaign idea without forcing identical text into every channel.
Review the final version
Approvers see the copy and destination together before anything joins the queue.
Connections stay visible
Know when a channel needs attention and reconnect it from the client workspace.
A home for every connected network
Plan centrally, then finish each post with its destination in view.
Publishing health
Ready
8
posts this week
In review
3
posts this week
Scheduled
12
posts this week
Clear status, visible failures, and no silently dropped content.
Reliable by design
Built for the messy middle of agency work
The best workflow is not only fast when everything goes right. BufferUp keeps ownership, review state, and publishing status visible when plans change.
Approval before publishing
Nothing leaves the workspace until the right person signs off.
Encrypted credentials
Connected-channel credentials are encrypted before storage.
Reconnect without the mess
Refresh an expired connection without abandoning scheduled content.
Questions, answered
Know how it works before you connect anything
Straight answers about networks, approvals, publishing, AI, and credential handling.
Which networks can BufferUp publish to?
11 of them: Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Bluesky, and Mastodon. You connect each channel once with OAuth, and BufferUp handles refreshing the token from then on.
How is this different from a personal scheduling tool?
Client separation and approvals. Each client gets its own workspace with its own channels and content, so nothing can cross over, and posts move through a review step before they publish. That is the part agencies outgrow personal tools over.
Can my client approve posts without full access?
Yes. Drafts go to a review queue where a reviewer can approve, leave a note, or send the post back. Nothing publishes until it is signed off.
What happens if a post fails to publish?
It is marked failed with the reason the platform gave, and it stays visible in the queue rather than disappearing. You can fix the post and retry it — BufferUp will not silently drop content or repost it without you.
Does the AI publish anything on its own?
No. AI suggestions arrive in the composer as editable drafts. Every post still goes through the same scheduling and approval path a hand-written one does.
How are my clients’ social credentials stored?
OAuth tokens are encrypted with AES-256-GCM before they are written to the database, and the key never leaves the server environment. Disconnecting a channel deletes its stored credentials. See the Security page for the detail.
What happens to my data if I leave?
Disconnect a channel and its credentials are removed immediately. For full account deletion, email us from your account address and we will remove your organization’s data — the Data Deletion page has the steps.
One place for the whole client roster
Make the next content week feel lighter
Create your workspace, connect a channel, and put the first approved post on the calendar.
Channel credentials are encrypted before storage